BIRDS for Sales & Marketing

The pressure on the sales and marketing these days is vast. And the fun thing is, both the challenge and the solution is all about data.



When you’re in sales you need insights, especially when you’re selling complex goods and services. You want to know which potential customers are ready for a small push to the next stage or if you’re talking with a customer you want insights in their purchase behavior, if there buying pattern is similar to other customers or if you’re actuals are on budget. And marketing needs data as well, they want insights in (online) shopping cart analyses, campaigns, conversions, target audiences, and the list goes on and on.

But the data set you need to get to these insights are splintered throughout the organization. And even if you have the data sets combining it and getting real insights is often a task for IT, as a marketer you’re not able to work autonomy.

What takes you further?

What you need is a powerful yet simplified platform to connect all your data sources to, transform that data automatically with BI Content Packs into deep insights in Power BI. This gives you both a jump start as you don’t have to grab all data sources manually and boost your productivity as you can drill down in the reports as deep as you need to uncover business improvements.

BIRDS as a medicine for your data headache

Perhaps you think ‘yeah, we already are using Power BI and yet the vision described above is far from our reality’. Or maybe you’re quite happy with Power BI but still you spend some time on setting up Power BI the way you want it.

That’s why you need BIRDS. BIRDS is an intelligent Data Platform that empowers you to extract data sources and seamlessly transform this into deep insights in Power BI. In other words, BIRDS is a Data Platform that feeds Power BI. As we focus on Microsoft Dynamics as main data source Birds comes along with some prefilled BI content packs, containing the Dynamics data structure, so you can enjoy the setup of the needed reports in hours, not days.

Hundreds of companies worldwide are enjoying the incredible power of BIRDS. As experts we know exactly how we can get your commercial vehicle, whether it is sales, marketing or both, data driven. Do you want to learn more? Check out the reference stories, book a demo or find out how you can purchase BIRDS.

Do you prefer to speak to an expert? Book a free 30 min BIRDS session with Joep

Joep Lugtenberg
Sales Manager

Kick-start your Power BI project with BIRDS